Malaga Weekend Homes
Lifestyle campaign to high-income professionals, qualified on investment intent. Visits booked weekly until all units closed. Zero portal dependency.
35+
Units booked
₹20Cr
Sales closed
The Problem
The pipeline is dry. But the leads keep coming.
Ads are running. Phones are ringing. The site-visit register stays empty. The constraint was never lead volume.
Indicative funnel based on typical developer campaigns without a qualification and follow-up layer.
Cold, unqualified leads
Wrong budgets, wrong locations. Telecallers spend hours on people who were never buyers.
No follow-up system
It takes 5–12 touches to earn a visit. Most teams stop after two calls.
Empty visit register
Buyers who walk in with family book far more often. Without confirmed visits, the office waits.
No spend visibility
Monthly ad budget, no CPL or CPQL tracking. Flying blind on the largest marketing line.
Shared portal leads
The major portals sell the same buyer to several builders. By your call, four others have rung.
Inventory sitting
Months pass, units don't move, carrying cost grows. You need a pipeline, not another listing.
The System
We don't generate leads. We generate site visits.
An end-to-end engine that runs from first ad impression to a confirmed appointment in your site office.
B
Buyer
Only budget-verified buyers reach your team. Not raw enquiries.
A
Acquisition
Full pipeline from first ad to booked appointment.
S
System
Not a one-off campaign. A repeatable engine.
E
Engine
Runs continuously — qualifying, following up, booking.
AI
Intelligence
Scoring built on years of Mumbai-region buyer behaviour.
The Pipeline
From digital ad to booked site visit.
Your sales team speaks only to buyers who have already said yes to a visit. BaseAI handles everyone else.
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01Google · Meta · YouTube
Hyper-targeted buyer campaigns
Campaigns built around exact budget band, configuration, micro-location and purchase urgency — not generic traffic. Audiences are constructed for your specific ticket size.
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02Conversion Layer
High-converting project pages
Custom microsites carrying floor plans, pricing range, location map and builder credentials — with a single call to action: book a site visit.
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03Qualification Engine
Four-point verification
Budget match, location fit, configuration match and purchase timeline. Around 80% of raw enquiries are filtered before they touch your CRM.
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04The Differentiator
Site visit & appointment booking
Our Buyer Connect desk follows up by call and WhatsApp, handles objections, answers project questions and confirms a physical visit. This is the step most agencies leave to you.
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05Reporting
Live CPL dashboard
Ad spend, leads, qualified leads, site visits and CPQL, updated daily. Monthly strategy reviews. No end-of-month surprises.
Who We Work With
Built for builders and brokers.
Developers & Builders
Launching, or clearing what's left
A dedicated buyer pipeline matched to your unit type, ticket size and target profile.
- New launch volume from day one
- Inventory clearance for unsold units
- Pre-registration for under-construction
- NRI & HNI targeting
- Exclusive leads — no competing builder
Channel Partners & Brokers
Warm buyers, not cold databases
Intent-verified buyers and confirmed appointments, instead of portal leads five others are also working.
- Buyers in your locality & budget band
- Appointment setting — meet serious buyers only
- Resale & secondary market campaigns
- Consistent flow with transparent CPL
- Instant delivery via WhatsApp + CRM
The Difference
Why this works when the rest didn't.
Dimension
Typical agency
BaseAI
Lead quality
Raw, unfiltered — name and number only
Budget, configuration and intent verified first
Exclusivity
Same buyer sold to 3–5 competing builders
Exclusive to your project, always
Follow-up
Inconsistent — leads go cold in 48 hours
Structured 5–12 touch sequence, call + WhatsApp
Site visits
Entirely your team's problem
We book and confirm the appointment
Reporting
Clicks, impressions, CTR
Spend, CPQL, visits and bookings — daily
Onboarding
4–6 weeks to understand the project
Live in 7–10 working days
"We don't act like an ad agency. We act like your extended sales engine."
Proof of Work
Mandates and outcomes.
Urban Heights clearance
Three unsold units, hyper-local campaign inside a 5 km radius. All three closed within 90 days on a minimal budget.
3/3
Units closed
₹1.08L
Total ad spend
Residential project
1BHK and 2BHK in the ₹45–75L band. Buyers qualified on budget and configuration match, with confirmed visits booked weekly.
75+
Units to sell
₹100Cr
Project value
"Our sales team was spending hours on unqualified people. After BaseAI, every lead had confirmed their budget and was ready to visit. Site visits doubled in month one."
"I tried three agencies before ZillionCosmos. Nobody else books the site visit for you. BaseAI sends buyers who actually show up."
"The exclusivity is what sold me. They don't work with competing builders in my micro-market. My buyers are mine. That's rare."
Engagement
Choose your acquisition plan.
90-day engagements. Ad spend is paid by you directly to Google, Meta and YouTube — we recommend ₹30,000–50,000 per month minimum.
Brokers & small developers
Foundation
Start generating qualified buyers and booking visits for a single project.
- Google & Meta buyer campaigns
- Custom project landing page
- BaseAI lead qualification
- Real-time WhatsApp delivery
- Site visit booking desk
- Monthly CPL report
- Dedicated account manager
Most chosen
Active project launches
Growth
Full acquisition engine for live launches needing consistent visit volume.
- Everything in Foundation
- Google, Meta, YouTube & LinkedIn
- HNI & NRI buyer targeting
- Appointment confirmation calls
- SEO + monthly project content
- Live CPL dashboard, daily
- CRM / Sheets integration
- Bi-weekly strategy review
Large & luxury developers
Custom
Bespoke BaseAI for large-scale, luxury or multi-mandate developers.
- Everything in Growth
- Dedicated acquisition team
- Virtual site tour & video
- Channel partner co-marketing
- International campaigns (UAE, UK, US)
- Weekly reporting & reviews
- Custom SLA on leads & visits
Questions
Builder & broker FAQs.
Portal leads are shared with three to five competing builders and are rarely verified. BaseAI leads are exclusive to your project and pre-qualified on budget, intent and timeline before they reach you. You never bid against another developer for the same buyer.
We book them. Our Buyer Connect desk follows up personally, handles objections and confirms a physical site visit. Your sales team only meets buyers who have already agreed to come. This is the part of the process most agencies leave to you.
No. Ad spend on Google, Meta and YouTube is paid by you directly to those platforms, so you keep full visibility and control of the account. Our fee covers the BaseAI system. We recommend ₹30,000–50,000 per month minimum for consistent volume.
Campaigns go live in 7–10 working days. First leads typically arrive within the first week. Qualified visits and consistent flow generally stabilise by weeks three to four as targeting and creative are optimised.
All residential segments — affordable below ₹50L, mid-segment ₹50L to ₹1.5Cr, and luxury above ₹1.5Cr — plus commercial, plotted development, redevelopment and NRI campaigns. Active experience across Mumbai, Navi Mumbai, Thane, Panvel, Pune and selected Tier-2 markets.
Instantly over WhatsApp, with optional CRM or Google Sheets integration. Every lead carries name, phone, budget range, configuration, location, source and a BaseAI qualification score.
Get Started
Ready to fill your buyer pipeline?
Send your project details. A BaseAI specialist walks you through exactly how the pipeline would be built for your inventory — before you commit to anything.
- 1Message us
Share project details over WhatsApp
- 2We call back
A specialist contacts you within hours
- 3Custom plan
Acquisition plan built for your project
- 4Go live
Campaigns live in 7–10 working days
Tell us about the project
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